Hey, we know you're not actually cheap or lazy... you just live in the real world! Your project is behind schedule. Your funding got cut. Your team is understaffed and doesn't know the first thing about the users! How can you be expected to put together user profiles or personas under those circumstances?
It's not a lost cause. You've still got options!
different types of research to consider
sources of important and FREE information
how to make use of data you didn't even know you had to make something great - your design!
Got a special conundrum? Send us a note to make sure we can touch on your specific topic.
6:00 6:30pm Networking
6:30 7:30pm Presentation
7:30 8:00pm Questions & Conversation
Annette Priest is trying to save the world from uninformed design. Watching and listening to people around the world as they struggle to use products and websites gives her razor sharp focus on improving customer experience. For the past 15 years, she has influenced and improved product design and packaging, UI, online interactions and out-of-box experience for top companies including GE, HP, IBM, and other companies with actual words instead of letters for names.
Annette's background is in psychology and anthropology. She holds a master's degree in Human Factors and Cognitive Science. Her consulting practice focuses on customer research, UX, and usability including mobile and touchscreen devices.