Storytelling your way to a better UX experience

We all tell stories. It's a natural way to communicate. But do stories have a place in the world of business? This talk will look at how stories can improve your UX work, focusing on using stories to share user research, explain design ideas, and even sell them to colleagues and management. We'll try to answer these questions:

• Why does storytelling start with listening?
• How do stories communicate efficiently?
• What is the Story Triangle?
• And how can this help you enhance your practice?

Whitney Quesenbery is a user researcher and usability expert with a passion for clear communication. As the principal consultant for Whitney Interactive Design (wqusability.com) she works with companies around the world to develop usable web sites and applications. Whitney served as President of UPA (Usability Professionals' Association), and past-manager of the STC Usability SIG. As director of the UPA Voting and Usability Project, and a member of two US federal advisory committee, she works to ensure the usability of voting systems and to update the US accessibility regulation known as “Section 508”. Her book with Kevin Brooks, Storytelling in User Experience Design is published by Rosenfeld Media.

EVENT DETAILS

When: Tuesday, May 11, 2010, 7-9pm

Where: Texas Coworking, 200 E. 6th Street (3rd Floor of the Hannig Row Building), directly above B.D. Riley's Pub

Parking is available on the street ("Pay Station" spaces and metered spaces are free on weekdays after 5:30pm) and in nearby surface lots and garages. Street parking on Brazos between 4th & 6th, on 7th Street, and on San Jacinto between 7th and 5th are good bets. Also see the map of Public Parking in Downtown Austin on Texas Coworking’s site.

Note: While Austin UPA is trying to have events on the first Tuesday of each month, this was an opportunity too good to pass up. So for May, we will be meeting on the 11th.