Using Experience Maps to Design Multi-Touchpoint Experiences

As services become more interconnected across channels, devices, time, and space, mapping the human experience helps to ensure that every occasion where your organization touches or connects with a person’s life is appropriate, relevant, meaningful, and endearing.

In this lecture, you'll learn:

- a framework for creating experience maps that orchestrate touchpoints and their channels

- activities that feed the map so that it tells a tangible story

- the key elements of a useful and actionable map

- how to define the characteristics of your mapped touchpoints

++++++

• Reception - 6:30pm
• Lecture Begins - 7:00pm

++++++

Chris Risdon currently designs digital products and services for Adaptive Path in Austin, Texas.  He has worked with digital media since 1996.

He is a multidisciplinary designer with an MFA in design and experience in information architecture, interaction and communication design. He is also a type designer, and an an adjunct professor in interface design at ACC.

++++++

Refreshments will be provided by our host, The Advisory Board.

Crimson, a software division of The Advisory Board, is currently looking to fill several UX positions in Austin.

++++++

Sponsored by:

• The Advisory Board

• Austin IxDA