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A Pleasure Doing Business

Event Details

A Pleasure Doing Business

Time: August 31, 2011 from 6:30pm to 8:30pm
Location: frog design
Street: 101 West 6th Street, 2nd fl
City/Town: Austin
Event Type: mini-workshop
Organized By: Tori Breitling
Latest Activity: Sep 1, 2011

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Event Description

A Pleasure Doing Business

Is there a place for fun in business applications?

Find out as we redesign a familiar business tool using ideas from behavioral economics, neuroscience and game mechanics.

During this "mini-workshop," speaker Stephen P. Anderson, author of the book "Seductive Interaction Design," will guide you through specific examples of sites who’ve designed serendipity, arousal, rewards, and other seductive elements into their applications, especially during the post-signup period, when it’s so easy to lose people. He’ll demonstrate how to engage your users through a process of playful discovery, which is vital whether you make consumer applications or design for the corporate environment.



Stephen P. Anderson is an internationally recognized speaker and consultant based out of Dallas, Texas. He created the Mental Notes card deck, a tool that's widely used by product teams to apply psychology to interaction design. He’s also of the author of the book “Seductive Interaction Design,” which explores this topic of psychology and design in more detail.

Prior to venturing out on his own, Stephen spent more than a decade building and leading teams of information architects, interaction designers and UI developers. He’s designed Web applications for technology startups as well as corporate clients like Nokia, Frito-Lay, Sabre Travel Network, and Chesapeake Energy.

Between public speaking and project work, Stephen offers workshops and training to help organizations manage creative teams, make use of visual thinking, and design better customer experiences.


Beer and pizza will be provided by our host, frog design.


frog is currently looking to fill several positions in Austin, including:
· Interaction Designers
· Creative Directors
· Design Technologists
· Visual Designers
· Program Management (all levels)
· Temporary positions available as well

Please take a look at frog's career site for specific information about all open positions in all studios.


Comment Wall

Comment by Vitorio Miliano on September 1, 2011 at 2:06pm
Comment by Ranjeet Kumar Tayi on August 31, 2011 at 10:57pm
This was a great workshop and had a great time - Thank you IXDA Austin..!
Comment by Tori Breitling on August 31, 2011 at 5:14pm


This event is full. As in totally and completely full. If you have not RSVP'd it's EXTREMELY unlikely that will be will able to accomodate you.

I'm sorry, but there's only so much room.

Comment by Shari Bare on August 31, 2011 at 4:23pm
Really looking forward to the event tonight!
Comment by Tori Breitling on August 31, 2011 at 9:57am
We've reached capacity, and I've closed the RSVP.
Comment by Tom Huynh on August 31, 2011 at 9:47am
Does anyone know what's the max that this event can accommodate?
Comment by Ranjeet Kumar Tayi on August 30, 2011 at 9:53am

Hi Friends, I am on a business trip to Austin currently from India. I will be joining for this event and good to see this event happening on 31st august. 

Ranjeet Kumar Tayi

Lead- UX Desiner | Informatica Corporation 

Comment by Cliff Tyllick on August 15, 2011 at 3:53pm

I have to miss, but wish I didn't. Stephen is an outstanding speaker. Go and learn!

Comment by Tom Huynh on August 15, 2011 at 1:51pm
Awesome, I can't wait!

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